Personalisation improvements to AI Writer Agent

AI Writer Agent: Personalisation Improvements

We’ve shipped another round of personalisation upgrades to the AI Writer Agent.

The goal is simple: generate articles that sound more like your business, stay aligned with what you actually offer, and better reflect the context you’re writing for.

What’s improved

Stronger, more relevant calls to action

The AI Writer Agent now produces clearer calls to action that better match the intent of the page and the outcome you want from readers.

CTAs are written to feel natural inside the article, instead of tacked on at the end, and they’re shaped around your brand positioning and tone.

Better control over what gets mentioned

The AI Writer Agent is now more cautious about drifting into topics that don’t match your business.

It actively avoids referencing features or services you don’t provide, helping keep content accurate and on-brand.

No competitor mentions

The AI Writer Agent is now more reliably filtered to avoid mentioning competitors, alternative tools, or other third-party brands that can dilute the message or pull attention away from your product.

More emphasis on your company’s services and features

Instead of generic writing, the AI Writer Agent now prioritizes weaving in your actual services and capabilities throughout the article where it makes sense, not just in one section.

This improves relevance, positioning, and conversion intent without making the piece read like an ad.

Cluster-aware keyword enrichment

If you run the AI Writer Agent from a cluster, it will now pull keywords from that cluster and intelligently incorporate them into the article.

This includes:

•   Using cluster keywords where they fit naturally in headings and subheadings
•   Adding supporting terms throughout the body without stuffing
•   Expanding sections to better cover the related terms and themes from the cluster
•   Improving topical depth so the article aligns more closely with the full cluster context

Why it matters

These updates help you publish content that is more accurate, more on-brand, and more aligned with your business goals, while also improving coverage when you’re writing from a keyword cluster.

Call to action

Try generating an article again with the AI Writer Agent, especially from a cluster, and compare the output. You should see stronger alignment with your services, cleaner CTAs, and better keyword integration throughout the piece.