New Features, Pricing, and Changes !

I want to take a moment to thank you for being a valued Keyword Insights customer.

Your support has helped us grow, and we’re excited to share some important updates.

Universal Credits System

Right now, our credit system applies to specific features like clustering, search intent, and keyword volume data. Other tools, such as Content Briefs and the Writer Assistant, are tied directly to your subscription.

We know this was confusing, so we’re simplifying things.

Moving forward, credits will become a universal currency within Keyword Insights. This means you’ll be able to use your credits for any feature in the platform. This applies to every customer including legacy plans.

Each feature will have a specific unit cost, which we’ve outlined in the table below.

Changes to Pay-As-You-Go (PAYG) Credits

While PAYG credits offer flexibility for you, they’ve created challenges for us. We incur significant costs purchasing SERP data from our suppliers, and because usage is unpredictable, it’s difficult to manage expenses. This issue has been compounded by offering lifetime PAYG credits, which has proven unsustainable.

Here’s what’s changing:

• PAYG credits will now be valid for 30 days from the date of purchase.

• You must ensure to use your PAYG credits within the 30 days. If you fail to do so in a timely manner, no replacement credits or refunds will be issued.

• They can only be usable for clustering feature. If you need the other features, you have to buy a subscription plan.

Updates to Free Tools

Our free tools- SERP Similarity, Title AI, and SERP Analyzer—have been generously available for the past four years.

While we’ve done our best to absorb rising costs without raising prices, it’s no longer sustainable at this scale.

What’s changing:

• These tools will now require an active subscription.

• However, we’re developing limited free versions that will be accessible directly from our new website—no login or subscription required.

We know many of our 40,000+ users rely on these tools, and we’re committed to keeping free options available, though in a more limited capacity.

A Brand-New Website

We’ve completely rebuilt our website with a fresh design and clearer navigation to help you get the most out of Keyword Insights. This new platform will also allow us to offer more free tools directly on the site—coming soon!

New Pricing Tiers

After analyzing customer feedback, churn rates, and tool usage, we realized that many users aren’t fully utilizing their credits. Rather than simply cutting credit allowances, we’ve decided to reduce prices and adjust credit allocations to better match actual usage.

Annual Pricing

Monthly Pricing

Pay as you go Pricing

Important:

• These changes apply only to new customers.

• As a valued existing customer, you’ll retain access to all current features and benefits as long as you keep your legacy subscription active. If you cancel your legacy plan, you will not be able to get it back and must sign up for one of our new plans.

Tight Integration with the KWI Private SEO Community

Unlike most SEO tools built solely for profit, both Andy and I have been hands-on with Keyword Insights from day one. We still personally handle support tickets because we believe it’s important to stay connected with our customers.

Our new Private SEO Community is an extension of this philosophy.

As a Keyword Insights subscriber, you’ll get complimentary access to this community, where you can:

• Learn from other SEO professionals

• Share your experiences and strategies

• Directly influence the future of the tool through your feedback

We take every piece of feedback seriously because it helps us improve the platform in ways that truly matter to you.

Thank you again for your continued support.

If you have any questions about these changes, feel free to reply to contact us and we’d be happy to chat.